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    « Flickr | Main | Thank You, Sir - May I have another? »

    January 12, 2008

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    Hi Laurie, I'm just reading back on some of your posts... great stuff. Regarding "Shock Value ads" some much has to do with audience. I do a lot of direct mail - and of course the audience is mostly older women - and as you can imagine, shock doesn't tend to work. Alternatively, if I was doing a campaign for a charity whose audience was much younger, the even though the message would be the same, the way I could communicate that message could be completely different.

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