Words YOU Should Use
Those of us who have taken marketing, PR and/or advertising courses, will recall the term "power words". We've seen how using the correct words and phrases can sell products, get people elected and change perceptions.
Dan Zarrella has done a great job of looking at what words, phrases, punctuation and parts of speech will get you "retweeted". We'll get a look at the full report tomorrow. For today, check out Dan Macsai's summary: 9 most effective ways to get retweeted.
Big surprises for me?
- The utter distaste we seem to have for TinyURL's
- Help - seems to work well here, which is contrary to what we're told is effective in direct response.
- Higher Reading Levels & more punctuation = more RT's. Again contrary to our DM teaching, which would tell us to be as simplistic as possible.
Not so surprising for me are the words that continue to resonate... You, Please, How To, Free etc.
How will you 'retweet' this story, based on this article?
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